You've launched a new eCommerce site - What's next?

Launching a new eCommerce website is an exciting milestone, but it's just the beginning of your online journey. Just like a physical store, you need to invest time and effort into promoting your eCommerce site and driving traffic to it. In this blog, we will explore various strategies to increase traffic and visibility for your online store, from leveraging PPC and digital marketing to creating fresh content and optimising for search engines. Let's dive in!

Invest in PPC and Digital Marketing

Pay-Per-Click (PPC) advertising can be a powerful tool to make your eCommerce site known to the world. Consider using relevant keywords to target your audience, whether it's a specific region or the entire country. Localised campaigns can be particularly effective if you have a brick-and-mortar presence. Additionally, explore digital marketing techniques such as display ads, social media advertising, and email marketing to expand your reach and attract potential customers.

SEO Optimisation

Search Engine Optimisation (SEO) plays a crucial role in driving organic traffic to your eCommerce site. Begin by analysing your competitors and identifying the keywords they are targeting. This will give you insights into popular search terms and help you build a keyword list. Implement these keywords strategically in your website content, including product descriptions, category pages, and FAQs. Optimise your meta titles, descriptions, and headings (H1 and H2) to enhance search engine visibility.

Blogging for Authority and SEO

Blogging is an effective way to demonstrate your industry expertise and attract organic traffic. Write relevant and helpful content that adds value to your target audience. Share tips, ideas, and trends related to your products or industry. By providing valuable information, you can position yourself as a trusted resource and increase your website's visibility in search engine results. Remember, blogging is not just about self-promotion; it's about being helpful and engaging.

Harness the Power of Social Media

Social media platforms offer an excellent opportunity to build a following and direct traffic to your eCommerce site. Utilise social media channels like Facebook to promote your products and drive traffic back to your website. Set up a Facebook Shop to showcase your products directly on the platform. Regularly engage with your audience, respond to comments, and run targeted ads to reach potential customers. Building a strong social media presence can significantly boost your eCommerce site's visibility and brand awareness.

Leverage Google Shopping and Partnerships

Take advantage of Google Shopping to display your products prominently in search results. Optimise your product listings with high-quality images, detailed descriptions, and competitive pricing. Additionally, consider partnering with relevant platforms like NearSt, which can connect your online store with local shoppers and enhance your visibility within the community. NearSt aims to revolutionise and revive the high street by finding nearby online shoppers and showcasing your real-time inventory.

Utilise PR Opportunities

Public Relations (PR) activities can help generate buzz and increase traffic to your eCommerce site. Identify newsworthy events, milestones, or achievements related to your business and share them through press releases or media outlets. You can also incorporate PR elements into your blog posts, such as featuring local events or industry news. Effective PR can generate backlinks to your site, improve your online reputation, and attract new customers.

Build Backlinks and Online Directories

Backlinks from reputable websites can significantly improve your eCommerce site's search engine rankings. Seek opportunities to secure backlinks by reaching out to relevant online directories, industry influencers, or complementary businesses. Collaborate with partners, sponsor local events, or contribute guest posts to authoritative blogs. These efforts will not only drive traffic but also enhance your site's credibility and authority.

Fresh and Relevant Content

Regularly updating your eCommerce site with fresh content is essential for both search engine optimisation and customer engagement. Remove products that are out of stock or unlikely to be restocked in the near future. Instead, focus on providing accurate and detailed product information. Consider implementing a "Notify Me When Back in Stock" feature to keep interested customers engaged. Utilise this feature with care as too many products with this message can become frustrating! High-quality images, comprehensive descriptions, and user-generated content can enhance the overall customer experience.

Key Takeaways

• Invest in PPC and digital marketing to make your site known.
• Optimise your website for SEO, targeting relevant keywords and analysing competitors.
• Write informative and relevant blog content to demonstrate industry knowledge and boost SEO.
• Utilise social media platforms to promote your products and build a following.
• Take advantage of Google Shopping and partnerships with platforms like NearSt.
• Engage in PR activities to generate buzz and backlinks.
• Focus on quality backlinks from online directories and reputable sources.
• Keep your content fresh, remove out-of-stock products, and provide detailed descriptions.
• Ensure your website has high-quality images and optimised headings and meta tags.

Conclusion

Increasing traffic to your eCommerce website requires a comprehensive strategy that encompasses PPC, SEO optimisation, content creation, social media engagement, and PR activities. By investing in these strategies and implementing best practices, you can improve your online visibility, attract more customers, and ultimately drive the success of your eCommerce business. Remember, consistency and continuous improvement are key to staying ahead in the competitive eCommerce landscape.

Why Saledock?

Saledock offers a true all-in-one ePOS, eCommerce and inventory solution! Whatever your retail business, our in-house team builds fast, powerful and scalable eCommerce websites that are completely bespoke to you! Not only do you freely manage your own products, pages and content, you can ensure that your website showcases your products in a way that you know best, while we take care of the rest!

News Flash!

Saledock has also been shortlisted for the 2023 Retail Systems Awards for:

• Omnichannel Solution of the Year
• Most Disruptive Retail Technology
• Retail Trailblazer

Our all in one solution is one of the reasons we have been shortlisted for so many awards!